We are very excited to bring you the first blog in an anticipated ongoing series that focuses on awesome women in and around DC! We look forward to highlighting some of the fantastic work they are doing, enjoying the stories about their children, and doing what doulas do best- supporting women! Today’s blog features Concetta Aires, owner of Well Dressed Mamma, an in-home nursing boutique that allows you to be fitted for and purchase nursing bras in the comfort of your own home. If you are reading this from an area outside of the DMV, visit her website and order her products online!
Tell us your story-how did you get into this line of work?
After I had my daughter, I had every intention of going back to my financial reporting job. I loved the company but wasn't in love with what I was doing or the amount of hours I was working. I had recently gotten my MBA and was interested in taking a leap of faith and trying to start my own business. After chatting with a Mom friend, she gave me the idea of doing nursing bra sales after she had such a bad experience finding the right bra for her. I immediately related to the horrors of finding a well fitting, good looking bra (among other necessary nursing items) after I ordered a few terrible nursing bras online and had grabbed others from Target and Buy Buy Baby that were uncomfortable. I knew that if I was going to nurse for the long haul, I needed to be comfortable and feel beautiful so I started doing the research to find quality, good looking products. After a few months I found companies that I not only believed in but loved their products and Well Dressed Mamma was born.
Tell us about your daughter!
My daughter just turned one which is so hard to believe! When people say you will never feel love like the love you have for your child, I was cynical (maybe because I'm madly in love with my husband) but boy were they right. She's funny and beautiful and so much fun to be around. Her smile and giggle light up a room and she's always happy. She is laid back, like her father, and also extremely determined. I feel so lucky to be able spend every day with her and to learn from her!
You mentioned having a hard time finding a good nursing bra. Do you have a favorite?
I love all the bras I carry but the two I wear the most are the Cake Cotton Candy Bra and the Bella Materna Plunge Bra. I absolutely LOVE the Cake Cotton Candy Bra as a light exercise bra. It is insanely comfortable and cute; I have to hold myself back from buying one in every color! I wear it around the house, to spin classes and I'm almost always wearing it when I'm out in my active wear. I'm also always wearing the Bella Materna Plunge Bra. I love the fact that it turns into a racer-back which is perfect for my summer wardrobe and it also gives a great shape without a wire and is a perfect everyday bra.
What is the most stressful thing about running your own business?
The most stressful part of owning a business is finding the time for the paperwork and to do all of the behind scenes work such as advertising. I have always been a finance professional with a love for sales so it's been a big switch. I try to capitalize on Kennedy's morning nap but sometimes it feels like there are just not enough hours in the day! Trying to have it all is stressful and at times it means some things have to give.
What is the best thing about running your own business?
I love the flexibility of running my own business. Although I still work a lot of hours, I can usually fit them in while Kennedy is napping or after she has gone to bed. My favorite part of my particular business is definitely the clients. I love meeting and helping new moms. I have met many of my best friends through selling them bras or organizing events for my clients. It is such a rewarding experience leaving a mom's home with them feeling confident, pretty and COMFORTABLE in their new (or expanded) role.
What do you think is unique about running a business as a woman?
I think running a business as a woman is challenging especially because we tend to not promote ourselves enough or feel that we are worth the service that we are providing. I also feel like we tend to take on too much. Trying to take care of a household and run a business ensures I never have down time- as I'm sure most parents can relate to.
What is your plan for the next year?
I would love to expand into clothing. Look for some clothing beyond tank tops as early as the spring! I would also love to grow and share my experience with other moms that could benefit from selling the bras. It would be a chance to make new connections and receive income from a part time job while still being flexible for a baby or toddler at home!
Taking the plunge into motherhood is such a challenging time in every woman's life. Being able to provide them with a service that takes the stress out of shopping for nursing bras no matter where they live is taking one small thing off of their plate. It is such a special time and breastfeeding is such an extraordinary thing that I feel all woman should have the opportunity to feel and look beautiful doing it.
How do we tell everyone to purchase bras from you?
If you're in the market for nursing bras, I guarantee you that I carry at least one that you love. I come to you with a crate full of goodies and allow you to try on the items in the comfort of your own home. I'll give you honest feedback because the most important part of my business is having satisfied customers. All nursing bras fit differently so it is important to get measured and to try on a few different sizes to find the perfect bra for you!
Thank you, Nicole, for giving me the opportunity to tell my story!